Wayne W Walls

 When you write some content and publish it to your blog, it would be pretty cool if the rankings and traffic started rolling in immediately. Right after hitting publish is when I am usually most interested in a blog post, and unfortunately, that is when it has the impact and shows the fewest results. Good things take time, and that certainly applies to Search Engine Optimization (SEO) and blogging . If you are running a big blog with a high Domain Authority, sometimes your posts can get indexed and ranked by Google within a day. Unless you are running one of those big blogs, it is going to take you a bit longer than that. So why does it take so long to rank your blog posts in Google? It has to do with Google's algorithm, and nobody but Google knows exactly how that works or what it takes into account. All I am about to say is speculation, but then, almost everything written about SEO, other than what is written by Google, is speculation to some degree. I believe they require all c...

 Look around the world of work and at job board postings and you will see a ton of positions open for digital marketers. Companies have come to realize how effective and efficient digital media and content marketing can be in generating sales and brand recognition. Now that they see the need for marketing that works for them, they are trying their best to hire marketers to do that work for them . Often in the job postings there will be a requirement for previous experience. Few if any of the open positions will accept applicants with less than 2 years of previous experience doing marketing professionally. Lots of these positions even want 7-9 years experience. And they don't just want experience, they want proven results. They want marketers who can show them how they made an impact on the businesses they have worked for before. They want to see traffic and rankings growth. They want to see sales and conversions growth. But I see this as fundamentally unreasonable and impossible. I...

 I am a blogger. I want to write articles about things I care about, have them crawled, indexed, and ranked by search engines, and have people organically find and read my content. I am not writing only for me (although I do enjoy the process of blogging and writing my ideas out), I am writing to attract and inform/entertain an audience. If my content does not rank in the search engines, then nobody will find my content, and there is much less of an incentive for me to be blogging. From Google's perspective (and the other search engines), it seems that they want to show users the best possible content which will satisfy their queries. They should not have any biases for or against any sort of content. So long as a piece of content is valuable to readers, it should show up in the results. That is just good business for them. With the millions of blog posts being published every day , it is very difficult for a company like Google to determine which articles are the best quality and ...

 The job search process is a very time consuming and frustrating process. It feels more like a rigid social play that you simply have to go along with than an efficient process of finding a job. You have to craft a resume and cover letter, then scour job postings on job boards to find work you want to do, then customize your resume and cover letter to each specific job description. That process is a pathetic waste of valuable time and of precious human talent. I believe that the conventional methods of filling open jobs are poorly designed wastes of time that deliver bad results and are perpetuated by lazy or short-sighted hiring managers and business leaders. I think that if companies get real about what they are looking for in a hiring solution, they would run far away from the conventional resume and resume screening tactics. There is a better way. Jobs are collections of tasks that an employer/company need accomplished. They would give those tasks to their existing employees if...

 The internet is filled to the brim with bloggers . There are millions, even tens of millions , of bloggers on the web today. If you go out looking for people blogging on the internet , you will find more than you can ever sort through or read.  If you Google search something like "income report" you can filter down to just those bloggers who are generating an income from their writing. Based on the website statistic reports linked to above, around 400 million blogs are hosted on Tumblr . I have not used Tumblr myself, but I have seen some of their pages, and to me, Tumblr blogs seem very hobbyist and amateur. There is nothing wrong with that, but they seem more like people using Twitter for fun than they do serious bloggers trying to write for and grow an audience. Tumblr seems even less like an avenue to grow a profitable blogging business. But even cutting out all of those less-than-serious Tumblr blogs, there seem to be over 60 million Wordpress blogs . Wordpress blogs ...