Blog Income Reports Mega List
Blog income reports are blog posts created by bloggers who make money from their blog in which they explain how much money their blog has generated for them during a given period of time. Often they are monthly income reports, but sometimes they are quarterly, semiannually, or annually.
These blogger income reports are super interesting and can be hugely inspiring for anyone considering starting a blog to make money online. And not just to give people the push they need to get started with blogging, but also as an encouraging reminder of what is possible when you keep working at building a blog you've already started.
Lots of bloggers fail because they give up too early in their blogging career. It might be that almost every blogger would succeed if only they kept at it long enough, but so many fail because they quit before they find success. Spending a bit of time every once in a while looking at the successes of other bloggers, as seen in their income reports, can help bloggers who are losing steam push through a while longer on their blog.
How Much Money Can Blogs Earn?
It is very exciting to look at the amounts of money that some blogs are earning. While there are plenty of blogs out there that earn less than $100 per month, there are many that earn considerably more than that.
There are blogs which earn their authors / owners a full time income or better. Some of these blogs can earn $2000, $3000, $5000, $10,000, $25,000, or more per month. There are blogs that earn 4 or 5 figures per month. Some of the most successful blogs that bring in around a million page views or more per month can even earn into the 6 figure range (which is $100,000-$999,999) per month. There really is no upper limit to what can be achieved in terms of income with a blog. There are even super successful blogs that earn over a million dollars per month.
That amount of money is crazy! Can you imagine pulling in tens of thousands of dollars or more per month for something that you built online? That range of income is more than can be reasonably earned in the traditional job market, even for people with college degrees and lots of years of specialized experience in a difficult field. Some of these bloggers are earning considerably more than doctors and lawyers.
Even the blogs that earn much less per month are still pretty awesome. Imagine writing your ideas down in the form of blog posts regularly over the course of a year or so, and then having that blog earn you a few hundred bucks each month automatically. The blog would take a large amount of work in the beginning before you make any money. You would be working lots of hours without any sort of pay or revenue. But, ideally, you would enjoy the process of writing for the blog, since it is just sharing your thoughts and opinions.
Blogs Are Durable Digital Assets
Something you had fun creating becomes a durable digital asset. An asset is something that makes you money. You created that digital asset over time, then under most normal circumstances, it will continue to make you money even without much additional input from you. You built it once, but it keeps making you money forever. It is not like a job where you must continue to put in additional hours to keep earning money. You put the work in once, and it just keeps paying you. That is the dream of passive income.
Considering the fun you had building it, and its passive nature, even a few hundred extra bucks per month seems pretty amazing. Its like a Universal Basic Income payment that you built for yourself.
Now, when you find the blogs earning large sums each month, they tend to take their blogs seriously. They don't view them as merely hobbies. They view them as businesses. And more importantly, they treat them like businesses. In that case, they are much less passive. These bloggers are regularly producing high quality content to share with their audience. But again, it is usually fun and driven by passion. And really, who is not motivated by getting to keep all of the recurring revenue from the asset they put the time in to build. I cannot imagine something more motivating than knowing you get to keep all the money from your labor.
What Information is in an Income and Traffic Report?
These blogs share details about how they earned money with their blog in the income reports. I have seen some blog income reports which do little more than share the total income for the period. Some include expenses as well as revenue so you can find out what their true profit was.
There are also reports which include information about their traffic levels and the sources of their traffic. They might explain how much of their readership finds them from organic search and how much is from social media sites such as Pinterest, Twitter, and Facebook.
They sometimes breakdown the sources of their income, such as how much can be attributed to particular affiliate marketing programs, to ebooks, to training programs, to advertisements, to sponsored posts, or to any number of products. And the more lucrative the blog, the more likely they have created a product to sell for themselves (something like a training program, e-course, ebook, or membership site) because their audience would prefer to consume something created by them and also because they get to keep so much more money from each sale when compared to affiliate marketing.
And some of the better reports will share an insider's look at what they have been working on and dealing with on the blog and how they think that activity has impacted their traffic and earnings. At the tail end of some reports will be advice they have for how other bloggers can be successful based on something they have recent experience with.
Something I wish more blogs included in their traffic and income reports is how many words are currently written on their site (total site word count) and how many blog articles they have posted. While there is no guarantee that if you publish a certain number of articles you will start to see serious results, it can be interesting to see at what point their blog started to grow significantly.
Where Can I Find Blog Income Reports?
I love reading blogger income reports. They are kind of addictive. I see how much success one blog has had, I make my way through lots of their reports for previous months, and then I just want to see reports for more blogs.
The problem is that these income reports can be kind of hard to find.
You could just go to Google and search for something like "Blog Income Report" and start clicking through the pages of results, and that would work fine enough. You can find plenty of income reports that way.
I prefer to find curated lists of bloggers and their income reports. I like to see summaries of all the sites that include the blog title, niche, and monthly income. That way I can look over the results of a bunch of blogs all at once instead of having to click through and skim/read lots of income report blog posts.
Raelyn Tan's Income Report Collection Post
One awesome list I found was made by Raelyn Tan. She wrote up a very authoritative post of 50 blog income reports that range from $2000 to over a million dollars a month. It is a very useful post and I appreciate the work she put into such an awesome resource. That post is actually part two in a series she wrote on making money through blogging. The first article in that series explains the results of a survey that asked lots of bloggers how much money they make from blogging, and I found that post interesting as well.
Something Raelyn tried to do in her income report article was to feature blogs which don't blog about blogging. There is a commonly held misconception that marketing and SEO blogs make lots of money and that most blogs about anything else don't make much money. That is not true at all. Blogs in every niche can make money. It just sometimes doesn't come across as easily because bloggers who are writing about some other hobby might not feel motivated to share with their readers how much money the blog is making. Raelyn was able to find blogs in lots of non-blogging niches that are making money and sharing income reports. I thought that was very useful.
It was also nice to be able to see some blogs that are making money, but not an amount of money that seems unreachable. It is cool to see that there are blogs earning $30,000 per month, but if you have never made ANY money online, it might not be quite as interesting as seeing something that seems a little more attainable. Sometimes you want to see an income report for a blog that just recently started earning $4,000 per month and has allowed the blogger to finally quit their full time job and work only on their blog. If you search google for income reports, often what are returned are the most successful blogs, and those tend to be the ones earning 5 figures.
Raelyn's article features lots of those blogs just crossing the threshold into the realm of "making it".
Mediavine Publishers' Income Reports Post
Mediavine is a premium advertising management agency that tries to make publishers as much money for their website traffic as possible. While ad serving agencies like Google Adwords only pay you for the number of clicks the ads on your site receive, Mediavine pays you by the number of impressions the ads on your site can generate. They will pay you for every time a visitor to your site sees one of their ads, regardless of whether they click on it or take any action.
Mediavine is selective about which publishers they work with, and one of the minimum qualifications is that the blog have at least 50,000 sessions within 30 days (it used to be only 25,000 sessions to qualify). This helps them to sell ad space for a higher price to advertisers. Lots of bloggers have a plan to monetize their blog solely through Mediavine. Their whole blogging plan is to create content until they get enough pageviews, then apply to Mediavine and rake in the ad revenue.
While advertising revenue can be a little lower than you might be able to bring in with alternative forms of monetization, such as affiliate marketing and creating your own products, it is a very passive and easy way to generate revenue. Once you qualify with the network and set up the code on your site to serve their ads, you just collect the money from the impressions.
Mediavine says that they do not require their publishers to share publicly how much money they make with Mediavine, but some of them do anyways. Mediavine has built and continues to update an awesome post where they bring the income reports of all of their publishing partners into one place.
This set of income reports is kind of cool because of just how passive the income is. In some income reports, they list all of the sources of income and each source only generates like $20 per month. Each source would be like a certain affiliate program they are promoting. In order for them to make a few thousand dollars per month, they are members of dozens of affiliate programs. That seems a little overwhelming. It is a lot of work signing up for those programs and keeping up to date with their program details. So while they may make a lot of money, it is usually fairly active income.
Lots of the Mediavine publisher income reports make almost all of their revenue from ads. That means all they had to do was write content. They just kept doing the creative thing they loved and it made them money. Even if it happens to be less money, I think it is extra appealing based on its extremely passive nature.
Do you like reading blogger income reports? Which is your favorite blog to read income reports for? What is the most useful thing you have ever learned from an income and traffic report? Do you earn an income from your blog or other online asset (such as YouTube videos)? How much money do you make online? Let me know in the comments!
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